After making an unexpected decision, calls are growing for Cooper Flagg to take a bold step.
Cooper Flagg has been no stranger to attention. Ever since the 6-foot-9 forward from Newport, Maine burst onto the national radar as a once-in-a-generation talent, he’s been on a collision course with stardom. Widely considered the best prospect in the country, Flagg was destined to make waves no matter where he landed. But after committing to Duke and completing a highly-anticipated freshman season, Flagg shocked the basketball world with a decision few saw coming.
Instead of entering the 2025 NBA Draft—a move that seemed like a foregone conclusion—Flagg announced he would return to Durham for another year. The choice, lauded by some as mature and self-aware, has also sparked a growing chorus of voices urging him to take the next step: to declare for the draft and embrace the challenges of professional basketball.
In a basketball era where even flashes of greatness can propel a player to lottery pick status, Flagg’s decision has been viewed by many as a rare act of restraint. But was it the right one?
The Star That Shined Bright Early
Cooper Flagg didn’t need long to prove he was different. As a 15-year-old, he dominated elite competition in the Nike EYBL circuit. His blend of size, athleticism, feel for the game, and defensive tenacity drew comparisons to some of the league’s most versatile players. By the time he reclassified to the class of 2024 and committed to Duke, he was already being called a surefire No. 1 pick.
Flagg’s freshman season at Duke only further validated the hype. Averaging 18.7 points, 9.4 rebounds, 3.2 assists, and 2.1 blocks per game, he showcased a skillset well beyond his years. His court vision, motor, and basketball IQ were elite. More than stats, though, Flagg proved he could change games with energy and intangibles—deflections, floor dives, and clutch stops.
His highlight-reel moments lit up social media. His leadership in key wins made him a fan favorite. And when March Madness rolled around, he elevated his game even further—leading Duke to an Elite Eight finish while playing through illness.
NBA scouts were drooling.
The Unexpected Decision
As the season ended and mock drafts projected him firmly at No. 1 overall for 2025, the assumption was that Flagg would declare and begin the next chapter. But in a well-crafted social media post, Flagg dropped a bombshell: he would be returning to Duke for his sophomore season.
The decision raised eyebrows. His stock was sky-high. The risk of injury or regression loomed. Financial opportunities—both from an NBA contract and marketing deals—were staggering. Why delay the inevitable?
Flagg’s explanation centered around growth. He spoke of loyalty to Duke, a desire to chase a national title, and personal development both on and off the court. “There’s still work to be done,” he wrote. “I’m not done writing my story in Durham.”
While that sentiment resonated with some, it also fueled a rising debate.
The Groundswell of Pressure
Almost immediately, NBA analysts and former players began questioning the move. ESPN’s Jonathan Givony called it “unprecedented for a consensus No. 1 pick to return to school,” while others raised concerns about overexposure or potential setbacks.
On social media, fans and media figures alike chimed in, with some calling the decision “commendable” and others labeling it “unwise.” Former Duke players like Jayson Tatum and Zion Williamson offered support, but even they couldn’t hide their surprise.
Behind the scenes, executives and agents are watching closely. “He’s ready,” one anonymous NBA GM told The Athletic. “We’ve scouted hundreds of prospects over the years. Very few have the poise, tools, and maturity Cooper already shows. If he asked us to draft him tomorrow, we’d do it.”
The prevailing sentiment? Flagg’s talent is too undeniable, and delaying the leap to the NBA could be more risk than reward.
The NIL Factor
One of the most interesting dimensions of Flagg’s decision is the growing power of NIL (Name, Image, Likeness) compensation. Unlike players a decade ago, today’s elite college athletes can earn millions while staying in school.
Flagg has already inked deals with major brands, appeared in national ad campaigns, and maintained a strong online presence. Sources estimate his NIL valuation north of $2.5 million for the 2024-25 season.
But even with NIL money in play, the financial leap to the NBA is monumental. A No. 1 overall pick is guaranteed over $12 million in his first two seasons, with a total rookie contract nearing $45 million with incentives. Endorsements from brands like Nike, Gatorade, or Beats could double that instantly.
For many, that math is reason enough for Flagg to reconsider and make the jump sooner than later.
A New Era of Player Empowerment
While debate rages about his decision, Flagg’s path also reflects the changing landscape of college and pro basketball. Players have more control than ever. They can craft their own narratives, curate their brands, and manage their careers on their own terms.
In that sense, Flagg isn’t just a top prospect—he’s a trailblazer.
His move challenges the status quo and redefines success. For Flagg, personal fulfillment and team loyalty seem to matter more than fast-tracking a professional career. That’s rare. And for some, inspiring.
Duke head coach Jon Scheyer praised Flagg’s maturity and leadership, calling his return “a sign of who he is as a person and what our program means to him.” That type of character isn’t lost on NBA teams either.
Still, the allure of the NBA, and the voices calling him toward it, are only getting louder.
The National Title Temptation
Part of what keeps Flagg at Duke is unfinished business. Last season, Duke came within a game of the Final Four. Flagg was spectacular, but the Blue Devils ran into a more physical and experienced team in Purdue.
Next year, Duke returns a loaded roster. With Flagg leading the way, the Blue Devils are instant title contenders. That challenge—of winning it all at the college level—could be the legacy Flagg wants before moving on.
He wouldn’t be the first superstar to come back for a second run. Carmelo Anthony, Kemba Walker, and Anthony Davis all became legends with unforgettable championship moments. Flagg could follow suit.
And if he wins? He leaves on top, his college chapter complete.
Risk vs. Reward
Still, the downside is real.
Injuries are the greatest fear. A fluke accident or lingering issue could jeopardize Flagg’s draft position or even his career. While insurance policies can mitigate financial loss, they can’t replace lost momentum or missed opportunity.
There’s also the chance of “prospect fatigue.” The longer a player stays in the spotlight, the more scouts pick apart flaws. Even small dips in production or questions about motor can affect perception.
And in the NBA, perception matters. The longer Flagg waits, the more challengers to the No. 1 pick may emerge—from international stars to rising college sophomores.
What Comes Next?
As Cooper Flagg enters what could now be his final college season, the stakes have never been higher. Every game, every highlight, and every misstep will be under a microscope. That’s both the burden and the beauty of greatness.
The voices calling for Flagg to reconsider are growing louder. Some want him to enter the draft now. Others respect his decision but question the long-term cost.
Ultimately, the only voice that matters is Flagg’s.
He’s shown wisdom, discipline, and maturity beyond his years. If anyone can navigate the tightrope between legacy and opportunity, it’s him. But sooner or later, the NBA will come calling again—and this time, it might be too loud to ignore.
A Bold Step Awaits
Cooper Flagg’s return to Duke is a moment of defiance in a sport defined by quick exits. It’s a bet on himself, his teammates, and his timeline. But as the draft looms and the basketball world watches closely, the question lingers:
Will the prodigy from Maine take the boldest step of all?
The spotlight is his. The decision, once again, will be too. And however he plays it, one thing is certain—Cooper Flagg is writing a different kind of story. One with patience, purpose, and possibly, greatness.
