Jeremiah Smith’s Meteoric Rise: Ohio State’s Freshman Phenom Dominates the Field and NIL Landscape
Jeremiah Smith’s freshman season at Ohio State has been nothing short of spectacular, both on the football field and in the realm of Name, Image, and Likeness (NIL) opportunities. As the top-rated recruit in the 2024 class, Smith’s transition to college football was eagerly anticipated, and he has exceeded all expectations.
On the field, Smith quickly established himself as a dominant force. Standing 6-foot-3 and weighing 215 pounds, his combination of size, speed, and agility made him a matchup nightmare for defenders. Throughout the season, he showcased his exceptional skills, culminating in a standout performance in the College Football Playoff quarterfinals against Oregon. In that game, Smith recorded 187 receiving yards and two touchdowns, leading Ohio State to a decisive victory and propelling them into the semifinals against Texas .
Off the field, Smith’s impact has been equally impressive. His rapid rise in college football has translated into significant NIL earnings, making him one of the most marketable athletes in the country. As of early 2025, Smith’s NIL valuation was estimated at $3.7 million, placing him among the top college athletes nationwide .
A key factor in Smith’s NIL success has been his strategic partnerships with major brands. One of his most notable endorsements is with Red Bull, making him the first college football player to sign with the energy drink company. This deal not only highlights Smith’s marketability but also sets a precedent for future college athletes seeking similar opportunities .
In addition to Red Bull, Smith has secured deals with several other prominent brands. He partnered with Ricart Automotive, receiving a Dodge Durango 392 in exchange for promotional appearances and social media posts. This partnership underscores the growing trend of car dealerships leveraging NIL deals to promote their brands through college athletes .
Smith has also aligned himself with lifestyle and sports brands such as Lululemon, American Eagle, and Battle Sports. These collaborations have further expanded his reach and appeal, connecting him with diverse audiences and enhancing his personal brand .
Beyond commercial endorsements, Smith’s influence extends into the digital realm. With a social media following exceeding 376,000 across platforms like Instagram, TikTok, and X, he has become a significant presence online. His posts, showcasing his athletic prowess and personal interests, resonate with fans and brands alike, amplifying his NIL value .
Smith’s success story is a testament to the evolving landscape of college athletics, where athletes are increasingly empowered to capitalize on their personal brands. His ability to balance athletic excellence with savvy business acumen serves as a model for future generations of student-athletes navigating the complexities of NIL opportunities.
Looking ahead, Smith’s trajectory suggests continued success both on and off the field. As he prepares for his sophomore season, the expectations are high, and his potential seems limitless. Whether leading Ohio State to another national championship or expanding his brand partnerships, Jeremiah Smith is poised to remain a dominant figure in college football and beyond.
In conclusion, Jeremiah Smith’s freshman year at Ohio State has been marked by exceptional athletic performance and strategic brand partnerships. His story exemplifies the new era of college sports, where athletes are not only celebrated for their skills but also for their entrepreneurial spirit. As he continues to break records and forge new paths in the NIL space, Smith is setting the stage for a legacy that will inspire future athletes for years to come.
