Notre Dame football star Jadarian Price has declined a tampering move made by Tennessee to lure him into the transfer portal. Jadarian Price turned down a tempting $8.7 million NIL offer, a double of his current NIL
Notre Dame running back Jadarian Price has recently garnered attention for his innovative NIL (Name, Image, and Likeness) deal with celebrity jeweler Johnny Dang. This partnership not only highlights Price’s marketability but also underscores the evolving landscape of college athletics, where athletes are leveraging their personal brands in unprecedented ways.
In February 2025, Price collaborated with Dang, known for his work with celebrities like Justin Bieber and Nicki Minaj, to create a custom piece of jewelry. However, Price emphasized that the deal was about more than just material gain. “It’s not just about the quick cash, flashy chains … but also the networking piece,” he stated, highlighting the long-term value of building relationships in the business world .
This NIL agreement is particularly significant for Notre Dame, a program often perceived as traditional in its approach. By securing a deal that resonates in pop culture, Price is helping to modernize the university’s image and appeal to a broader audience .
On the field, Price has been a key contributor to the Fighting Irish. In the 2024 season, he rushed for 746 yards and seven touchdowns, averaging over six yards per carry. His performance was instrumental in Notre Dame’s journey to the College Football Playoff National Championship game .opendorse.com
Price’s journey hasn’t been without challenges. He missed his freshman season due to a ruptured Achilles tendon but returned stronger, showcasing resilience and determination . His story serves as an inspiration to many aspiring athletes.
In the broader context of college athletics, Price’s NIL deal exemplifies the opportunities now available to student-athletes. As the NCAA continues to navigate the complexities of NIL regulations, partnerships like Price’s with Dang highlight the potential for athletes to benefit both financially and professionally from their collegiate careers.
In conclusion, Jadarian Price’s collaboration with Johnny Dang is more than a business transaction; it’s a testament to the changing dynamics of college sports, where athletes are not only competitors but also entrepreneurs and influencers. As Price continues to excel on the field, his off-field endeavors set a precedent for future generations of student-athletes.
