Ohio State Associate Athletic Director for Communications Jerry Emig Officially Announces Retirement Effective Following the 2026 Athletic Year
After more than two decades as one of the most recognizable and respected figures behind the scenes at Ohio State University athletics, Associate Athletic Director for Communications Jerry Emig has officially announced his retirement, effective at the conclusion of the 2026 athletic year. Emig’s decision to step away from his post brings to a close a remarkable career defined by dedication, professionalism, and unwavering commitment to promoting Buckeye excellence across all sports.
For countless Ohio State athletes, coaches, media members, and fans, Jerry Emig has been a constant presence, steering communications, shaping narratives, and serving as the primary liaison between the athletics department and the public. His career spans over 25 years at Ohio State, where his influence has stretched beyond the press releases and media guides to help foster a culture of transparency, accountability, and excellence within Buckeye athletics.
Emig, known for his calm demeanor, meticulous attention to detail, and encyclopedic knowledge of Ohio State sports history, began his career in sports information well before arriving in Columbus. His professional journey included stops at other notable programs, but it was his tenure at Ohio State that cemented his legacy as one of the most respected figures in collegiate athletic communications.
When he arrived in Columbus, Emig stepped into an already high-pressure environment, where Ohio State’s football program was a national powerhouse, expectations were sky-high, and every word, quote, and statistic mattered to an audience of millions. Over the years, Emig became the steady hand guiding communications through national championships, coaching transitions, high-profile athlete stories, and every imaginable media firestorm.
Those who worked alongside Emig often describe him as the epitome of professionalism, someone who not only managed the daily demands of a major athletics communications department but did so with grace, integrity, and an unwavering commitment to the student-athletes he served. Coaches and players alike credit Emig for his behind-the-scenes support, ensuring that their accomplishments were highlighted appropriately while protecting the university’s reputation in the national spotlight.
Emig’s leadership played a critical role during pivotal moments in Ohio State athletics history. His steady communication strategy during coaching changes, national championship seasons, NCAA investigations, and media crises helped shape public perception and ensured Ohio State remained one of the most respected brands in college sports.
Perhaps most notably, Emig was instrumental in managing media operations during Ohio State football’s run to the 2014 College Football Playoff National Championship under head coach Urban Meyer. His team orchestrated flawless press conferences, media availabilities, and behind-the-scenes logistics during one of the most heavily covered seasons in Ohio State history. The result was not only success on the field but a well-managed media presence that amplified the program’s achievements.
His work, however, extended far beyond football. Under his tenure, Emig oversaw communications for all 36 of Ohio State’s varsity sports, including high-profile programs like men’s and women’s basketball, wrestling, track and field, and Olympic sports. His commitment to ensuring that all athletes, regardless of their sport’s visibility, received proper recognition has been a hallmark of his leadership.
Emig’s efforts helped elevate Ohio State’s overall brand, with strategic messaging that reinforced the university’s core values of academic excellence, athletic achievement, and community service. His influence also extended nationally, as he served in leadership roles within the College Sports Information Directors of America (CoSIDA), where his insights and mentorship were invaluable to rising professionals in the industry.
In addition to his official duties, Emig built a reputation for being approachable and deeply respected by members of the media, who often praised his accessibility and transparency. Reporters covering Ohio State knew they could rely on Emig for accurate information, timely responses, and a fair, respectful working relationship.
Upon announcing his retirement, Emig expressed gratitude to the countless individuals he worked alongside over the years. In a statement released by Ohio State’s athletics department, he said:
“Serving Ohio State, its student-athletes, coaches, and the entire Buckeye community has been the honor of my professional life. I’ve been fortunate to work alongside incredible colleagues, to tell the stories of remarkable young men and women, and to play a small part in this university’s proud athletic tradition. I am grateful for every opportunity, every challenge, and every memory. While it’s time for the next chapter, my heart will always be with the Scarlet and Gray.”
The announcement of Emig’s retirement has sparked an outpouring of appreciation from within the Ohio State community and across the broader college athletics landscape. Athletic Director Gene Smith, who has worked closely with Emig for years, praised his contributions:
“Jerry Emig is a true Buckeye legend. His steady leadership, integrity, and tireless work behind the scenes have been vital to the success of our athletics department. He’s been a trusted advisor, a mentor to countless young professionals, and a passionate advocate for our student-athletes. We thank him for his extraordinary service and wish him the very best in retirement.”
Emig’s legacy is perhaps best reflected in the generations of young communications professionals he has mentored. Many of his former staff members have gone on to lead communications departments at other major universities, professional sports teams, and national media organizations. His commitment to developing the next generation of industry leaders will remain one of his most enduring contributions.
As Ohio State prepares to transition to new leadership within its communications department, Emig has vowed to assist in ensuring a smooth handoff. True to his nature, he emphasized that his final months in the role will be focused on serving the university and positioning his successor for success.
Though stepping away from his formal role, Emig’s connection to Ohio State will undoubtedly continue. He plans to remain involved with Buckeye athletics in a supportive capacity, attend games as a fan, and enjoy more time with his family.
Emig’s departure marks the end of an era for Ohio State athletics, closing the chapter on a career defined by excellence, integrity, and an unwavering dedication to promoting the university’s rich athletic tradition. As the Buckeyes continue to compete on the national stage, they do so with the foundation of steady leadership that Jerry Emig helped build — one press release, media guide, and championship celebration at a time.