Power Broker Behind Georgia’s Rise: Agent Who Repped Bowers, Bennett, Starks, McConkey, and Now Gunner Stockton Is Building Legacy
The modern college football world has evolved into a complex ecosystem where on-field performance is only part of the equation. The emergence of NIL (Name, Image, and Likeness) deals, brand development, and professional representation has changed the way players navigate their careers. Behind many of these rising stars are agents—strategic, connected, and increasingly powerful figures shaping not only individual paths but also the identities of programs. In Georgia’s case, one man has quietly helped guide some of the Bulldogs’ biggest names, and now he’s added another promising talent to his roster: Gunner Stockton.
This agent, already known for repping household names like Brock Bowers, Ladd McConkey, Malaki Starks, and Stetson Bennett, is no stranger to the inner workings of Georgia’s football machine. His ability to build trust with both players and their families, negotiate high-value NIL deals, and keep client development at the forefront has made him one of the most influential figures working behind the scenes in college football. The addition of Gunner Stockton to his client list further cements his grip on a generation of Georgia stars.
To understand the magnitude of his influence, you first have to look back at the names he’s helped elevate. Brock Bowers, widely regarded as one of the greatest tight ends in college football history, became a national sensation not just because of his freakish athleticism, but also due to strategic branding efforts that kept him in the spotlight even when tight ends aren’t traditional media darlings. While Georgia’s offense used him as a Swiss army knife on the field, his agent helped position him as a crossover star—marketable, humble, and elite. From national ad campaigns to tailored local endorsements, Bowers became a model of what an NIL-era superstar could be.
Then there’s Stetson Bennett, whose story alone was compelling enough to dominate headlines: a former walk-on turned national championship-winning quarterback. But the leap from folk hero to national figure required more than just on-field production. It required storytelling. Bennett’s agent helped shape the narrative, negotiating key media opportunities and brand partnerships that aligned with his underdog appeal while protecting his privacy and focus during high-pressure moments.
Ladd McConkey and Malaki Starks each represent different facets of Georgia’s elite player development machine—McConkey the underrated recruit who blossomed into a go-to receiver, and Starks the five-star phenom who delivered from day one. Both benefitted from the steady guidance of representation that focused not just on money, but on long-term positioning. Carefully crafted media exposure, smart social media management, and NIL deals that supported—not distracted from—their football goals became staples of their rise.
This same strategic mindset is now being applied to Gunner Stockton, Georgia’s talented quarterback whose potential has Bulldogs fans excited for the program’s next chapter. Stockton, a high school legend in the state of Georgia, arrives with the tools to be great: a strong arm, mobility, football IQ, and perhaps most importantly, patience. The agent’s involvement in Stockton’s development adds a layer of professionalism and preparedness that’s rare at this stage of a college quarterback’s career.
But what makes this agent different isn’t just his client list—it’s the way he operates. Unlike some representation firms that prioritize quick NIL wins and social media blitzes, his approach is methodical and athlete-first. He works closely with each client’s family, academic advisors, and coaching staff to create a development blueprint. The emphasis isn’t on chasing headlines—it’s on building legacy. He’s known for turning down deals that don’t align with his clients’ values or future goals, even if they come with big dollar signs attached.
“Representation isn’t just about cashing in—it’s about staying aligned with your vision,” he said in a rare interview. “These kids are building something bigger than just a brand. They’re building who they are, and that can’t be sold to the highest bidder.”
His involvement with Georgia athletes has also become a recruiting pitch—both for the program and for future clients. Parents feel reassured knowing their sons will have someone advocating for them off the field who understands the pressures of SEC football and the business side of the sport. Recruits increasingly ask coaches not just about facilities and depth charts, but about NIL strategy. And while Georgia’s success is driven by on-field excellence and Kirby Smart’s leadership, the infrastructure surrounding its athletes is just as important. This agent has become a key piece of that infrastructure.
What’s even more intriguing is the agent’s expanding footprint. While he’s been most closely tied to Georgia talent, he’s now drawing interest from athletes across the SEC and beyond. His client roster includes a mix of current pros, future draft picks, and underclassmen with sky-high potential. He’s forging relationships with brands not only regionally but nationally, creating scalable NIL platforms that follow players through college and into the pros.
Still, his heart remains close to the Georgia program. He’s spoken often about the culture Kirby Smart has built—a no-nonsense, team-first atmosphere where every player, whether a walk-on or a five-star recruit, is held to the same standard. It’s that culture that makes Georgia fertile ground for the kind of athletes he wants to work with: self-motivated, humble, and hungry.
For Gunner Stockton, having this kind of guidance early in his college career is priceless. While most quarterbacks are still navigating their role and battling for playing time, Stockton is already laying the foundation for a career that could include championships, Heisman talk, and NFL aspirations. The agent isn’t rushing him into deals or appearances. Instead, they’re crafting a plan that emphasizes development, both as a player and a person.
And that’s the broader theme of this story. The athletes this agent represents all share a common thread—they’re not just stars; they’re foundational pieces of Georgia’s football identity. Their paths have been shaped by smart decision-making, grounded support systems, and a representation model that views college football not as a marketing bonanza, but as a critical chapter in a much longer journey.
In a world where NIL can easily become a distraction, this agent provides clarity. In an industry where fame often comes before maturity, he prioritizes the latter. And in a program like Georgia, where championships are expected and pressure is constant, he brings balance.
His influence is now woven into the very fabric of Georgia football’s success. From Brock Bowers’ breakout stardom to Stetson Bennett’s legendary rise, from Malaki Starks’ defensive dominance to Gunner Stockton’s promising future—this agent has helped shape not only careers but a winning culture.
As the Bulldogs continue their reign atop the college football world, it’s clear that success doesn’t happen in a vacuum. It takes elite players, great coaching, strong leadership—and yes, the right people behind the scenes who know when to push, when to pull back, and when to protect the vision.
And in Athens, Georgia, there may be no more important unseen hand than the one guiding some of the program’s brightest stars—past, present, and future.
