This Is Oil Country: Edmonton Oilers Fans Fuel Playoff Dreams with 50/50 Draw Supporting Every Kid Deserves a Shot Campaign

This is Oil Country‼️ And there may be no better way to express that passion, pride, and power than with the incredible momentum surrounding the Edmonton Oilers’ Playoffs 50/50 draw—an initiative that not only fires up the fan base but also serves a deeper, community-driven purpose. The stakes are high on the ice as the Oilers push forward in the Stanley Cup Playoffs, but off the ice, fans have another exciting reason to cheer, with massive cash prizes, playoff tickets, and the chance to make a life-changing difference for young people across Alberta.

As the playoff tension builds inside Rogers Place, the excitement off the ice grows thanks to the 50/50 draw that returns each postseason with even more energy and generosity. This year, the Edmonton Oilers Community Foundation (EOCF) has linked arms with the Every Kid Deserves a Shot campaign—a fitting partnership in a city that lives and breathes hockey and believes strongly in giving back. The Playoffs 50/50 is more than just a prize pool; it’s an opportunity for fans to rally behind a cause that ensures children from all walks of life have access to the opportunities and resources they need to thrive.

On game days, the blue and orange run deep. From the moment tickets go live, thousands of fans jump into the draw with dreams of scoring big. And this season, those dreams are more ambitious than ever. With $10,000 in cash up for grabs today alone, plus coveted playoff game tickets being awarded, the 50/50 draw is reaching record participation. Yet, the ultimate win isn’t the jackpot—it’s in the joy and possibility created for the youth who benefit from the campaign.

The Every Kid Deserves a Shot initiative is aimed at breaking down barriers for children and youth across Alberta. Whether it’s access to sports, school support, healthcare, or mentorship, this campaign embodies the Oilers’ broader vision: to build a stronger, more equitable community where every child has the chance to succeed. Funds raised from the Playoffs 50/50 will go directly toward programs that serve vulnerable youth, providing essentials that many families struggle to afford. For many fans, contributing to this cause makes their ticket purchase feel less like a gamble and more like an investment in the province’s future.

There’s a unique energy to playoff hockey in Edmonton. Streets are painted in Oilers pride, jerseys flood every corner of the city, and horns blare after every goal. But what separates Oil Country from any other fan base is its heart. The EOCF has consistently proven that when the Oilers community comes together, it does so with tremendous force and compassion. Previous editions of the 50/50 raffle have broken national and even international records, with single-day pots reaching millions. That success is no accident—it’s the result of a deeply engaged and caring fan base that understands its power and uses it to lift others.

The playoff run offers fans more than just the chance to see their team chase a Stanley Cup—it’s a unifying force that brings out the best in the city. Local businesses decorate storefronts in Oilers colors, schools hold Oilers-themed days, and families gather to watch the games and share in the thrill. Through the 50/50 draw, that shared energy is converted into real-world impact. It empowers the fans to be part of something bigger, giving every ticket holder a stake in both the outcome of the game and the future of local kids.

For the Oilers themselves, knowing the team’s playoff success is driving a movement of generosity is meaningful. Players have voiced their admiration for the initiative, often acknowledging how community support fuels their performances. The connection between the team and its fans is more than just symbolic—it’s interwoven into the fabric of Edmonton’s identity. This playoff season, the 50/50 draw isn’t just entertainment; it’s a rallying cry.

What makes this year’s 50/50 even more special is the expanded access and ease of participation. Tickets can be bought online throughout Alberta, meaning even those who can’t be inside Rogers Place can be part of the excitement. Whether you’re watching from a farm in Red Deer, a condo in downtown Calgary, or a small town along the provincial border, you’re in Oil Country—and you can make a difference.

And the prizes? They’re as enticing as ever. While today’s highlight includes $10,000 cash and playoff tickets, the EOCF has planned a series of bonus draws, early bird prizes, and second-chance wins throughout the postseason. The dynamic structure of the 50/50 keeps fans engaged and gives them multiple chances to win big. But again, the biggest win comes in the stories that follow—children who join sports teams for the first time, youth who receive mental health support they never had access to, and families who find relief thanks to resources funded by this initiative.

Every time the Oilers take the ice, the roar of the crowd is a reminder of what this franchise means to its city. But the true heartbeat of Oil Country is its commitment to each other, especially to the next generation. The Playoffs 50/50 draw is one of the most direct ways fans can make that commitment felt. It’s a celebration of sport, of community, and of compassion rolled into one electric experience.

And for those holding onto the hope that this could be the year, there’s no better time to go all in. Buy a 50/50 ticket, wear your jersey with pride, and know that whether or not you take home the cash, you’re already part of something incredible. Each ticket sold builds momentum—not just for the Oilers’ Stanley Cup hopes, but for a brighter, more inclusive Alberta.

In the coming weeks, as the Oilers navigate the highs and lows of playoff hockey, the 50/50 will continue to be a constant source of hope and excitement. Each goal, each save, each shift carries with it the passion of a city and the promise of possibility. It’s more than a game—it’s a movement.

So today, when you see the words “This is Oil Country‼️” splashed across social media, painted on signs, or shouted from balconies, remember what it means. It’s not just a slogan. It’s a declaration. A celebration of team and town. A pledge to stand together. A statement that in Edmonton, hockey isn’t just a pastime—it’s a purpose.

And thanks to the Playoffs 50/50, that purpose is clear: lift up our kids, unite our community, and keep the dream alive—on and off the ice.